Your property’s story does not end when the guest checks out. For the guests who are still deciding where to go next — the ones who haven’t booked yet — social media is where your property either exists or it doesn’t.
The guest who finds your property on Instagram before they find it on Airbnb is a fundamentally different kind of guest. They are not browsing a platform looking for available accommodation on a specific date. They are building a picture of where they want to go — and your property is part of that picture before a booking is anywhere near their mind.
This is the commercial logic of social media for short-term rental properties. It is not about replacing Airbnb and Booking.com as booking channels. It is about creating awareness and desire upstream of the booking decision — so that when the guest does open Airbnb and search for properties in your area, yours is already familiar to them.
A property with a consistent, well-managed social media presence also builds something that the platforms cannot give you: a direct relationship with an audience that follows your property because they want to, not because an algorithm served it to them. That audience is a future booking pipeline.
Social media management for a short-term rental property requires a specific kind of content — property photography, local context, seasonal storytelling, guest experience moments — created consistently and posted strategically across the platforms where your specific guest profile spends their time.
NOMAS manages social media for the properties in our portfolio through trusted content partners who understand the specific visual language and audience behaviour of the Greek island short-term rental market.
We develop and produce content specifically for your property — photography, short-form video, and copy — that reflects its character and speaks to the guests most likely to book it. Every post is created with a purpose. Nothing is generic.
We manage your property’s presence on the platforms that are right for your guest profile — typically Instagram and Facebook, with additional platforms where the audience warrants it. Posts are scheduled at the times when your target audience is most active. Consistency is maintained throughout the season and beyond.
We respond to comments and messages on your social media accounts in a tone consistent with your property’s brand. Engagement is part of what builds an audience — and an audience that feels acknowledged is an audience that grows.
We report monthly on the performance of your social media presence — reach, engagement, follower growth, and any direct enquiries that can be attributed to the channel. Social media is a long game. The reporting keeps it accountable.
You stop being invisible to the guests who are planning their next trip right now. You stop relying entirely on platform algorithms to put your property in front of the right people.
Your property exists in the places where future guests are already looking. It is familiar before it is found. That familiarity is worth something — in bookings, in rates, and in the quality of the guests who choose it.
“Social media is not about followers. It is about being present where your future guests are already looking. Presence is a commercial decision.”
NOMAS is based in Corfu and operates across the Greek islands. We understand the specific character of the island short-term rental market — the seasonal peaks, the guest expectations, and the competitive landscape of Airbnb and Booking.com in one of Europe’s most sought-after destinations.
Whether your property is a one-bedroom apartment in Corfu Old Town, a villa in the Cyclades, or a seafront house on any Greek island, we manage your reservations with the same standard of care and response.
Tell us about your property. We will tell you what a social media presence could look like for it — and which platforms are worth being on for your specific guest profile.